Just getting started in your placenta or birth business? Here are 5 quick tips.
Decide on a training that fits your needs. There are lots of options out there now for learning about placenta encapsulation from straight mentorship to online to in person.
Read about why Placenta Training Company may be the perfect fit here.
Choose a business name:
Choosing a business name can seem challenging, but it's very hard to do any other marketing if you don't have a business name. If you already have a birth or doula business, is placenta encapsulation going to be included in that business or will it be a separate entity?
Set up a bank account:
It's always in your best interest to have a separate bank account for your business. Placing business funds into your personal account make keeping records much more challenging. Shop around for banks that do not require a high minimum balance.
Get legal in your area:
Decide what kind of business you will have. You can be a sole proprietor, a partnership, or any variation of a corporation. Choose which works for you. They all have pros and cons. Every single location is different, so research the laws in your area for starting a business. Depending on your type of business, this can be as simple as registering your business name with the county.
Get a website:
While having a website isn't a requirement for business, it's super important. You can create a very easy and basic website with a website builder like Weebly or Square Space that requires no advanced skills. A website gives potential clients a place to "see" you online and provides some basic information. A website also gives you a platform to market your new business.
Marketing yourself is just getting your information in front of others. Basic suggestions include: utilizing social media, having a website/blog, holding informational workshops and talks, and attending networking events. Watch for PTC's blog series on marketing your placenta business on a shoestring budget coming up soon.
BONUS TIP! Don't get overwhelmed:
Take it one step at a time. You don't need to do EVERYTHING at once. Start with the basics and expand from there. Keep in mind that starting a new business is a process. At first, you'll do a lot of work with little results, but the more you keep your efforts consistent, the sooner you'll start to see results.