Quick Tips for Naming Your Placenta Business

Just started your new placenta business and are struggling with how to name your business? Here are some tips for developing a business name.

Do you already have a birth business and will just be adding placenta encapsulation? Your options are to roll the placenta business into your established birth business or have it as a separate entity?  Most people prefer to operate just one business, but there are a few reasons why you may want to keep your businesses separate.  If you think a large referral base will be other doulas/CBE's then you may want to have a separate business just for placenta encapsulation.

Is this a brand new business?

Some questions to consider before naming your business:

• How likely are you to change your business name?
• What other birth services do you offer and do you want to include those?
• Does it appeal to your target market? Is that important to you?
• Are there other local businesses with a similar name?
• Is a .com version of your name available?
• Are you using a very common word/phrase?
• Is your name easy to spell/remember?

Three options for your placenta/birth business name:

Using your own name:
Many people start out with just their own name with birth or placenta services after it. The upsides are that it's uniquely you and can encompass several services well. The downsides are that people need to remember your name to find you. If your name could have several spellings (Sara vs Sarah) or if your name is hard to pronounce and remember, your potential clients may have a harder time finding you.

Location based names:
These are business names that have a connection to your location. It can be a city, neighborhood, or geographical location in your area. It can also be a nickname or popular landmark for your area. The upside of these names are that people may search for "Chicago area placenta encapsulator" or "Doula in north west Indiana" and your business can appear easier in searches because it has the actual term searched. Potential clients also immediately know they are in your service area with a location based business name. The downside, though, can be that in a larger city there may be several people using location based names making it harder to stand out or the names could be already taken.

Names that are meaningful to you:
These are names with special meanings to you. These can be anything from trait you admire to your favorite flower. The upside AND downside is that these names show your personality which may either attract or repel potential clients. 

​In the end, just choose a name. Don't let picking your placenta business name keep you from starting your business.