Just started your new placenta business and are struggling with how to name your business? Here are some tips for developing a business name.
Do you already have a birth business and will just be adding placenta encapsulation? Your options are to roll the placenta business into your established birth business or have it as a separate entity? Most people prefer to operate just one business, but there are a few reasons why you may want to keep your businesses separate. If you think a large referral base will be other doulas/CBE's then you may want to have a separate business just for placenta encapsulation.
Is this a brand new business?
Some questions to consider before naming your business:
Three options for your placenta/birth business name:
Using your own name:
Many people start out with just their own name with birth or placenta services after it. The upsides are that it's uniquely you and can encompass several services well. The downsides are that people need to remember your name to find you. If your name could have several spellings (Sara vs Sarah) or if your name is hard to pronounce and remember, your potential clients may have a harder time finding you.
Location based names:
These are business names that have a connection to your location. It can be a city, neighborhood, or geographical location in your area. It can also be a nickname or popular landmark for your area. The upside of these names are that people may search for "Chicago area placenta encapsulator" or "Doula in north west Indiana" and your business can appear easier in searches because it has the actual term searched. Potential clients also immediately know they are in your service area with a location based business name. The downside, though, can be that in a larger city there may be several people using location based names making it harder to stand out or the names could be already taken.
Names that are meaningful to you:
These are names with special meanings to you. These can be anything from trait you admire to your favorite flower. The upside AND downside is that these names show your personality which may either attract or repel potential clients.
In the end, just choose a name. Don't let picking your placenta business name keep you from starting your business.
Just getting started in your placenta or birth business? Here are 5 quick tips.
Decide on a training that fits your needs. There are lots of options out there now for learning about placenta encapsulation from straight mentorship to online to in person.
Read about why Placenta Training Company may be the perfect fit here.
Choose a business name:
Choosing a business name can seem challenging, but it's very hard to do any other marketing if you don't have a business name. If you already have a birth or doula business, is placenta encapsulation going to be included in that business or will it be a separate entity?
Set up a bank account:
It's always in your best interest to have a separate bank account for your business. Placing business funds into your personal account make keeping records much more challenging. Shop around for banks that do not require a high minimum balance.
Get legal in your area:
Decide what kind of business you will have. You can be a sole proprietor, a partnership, or any variation of a corporation. Choose which works for you. They all have pros and cons. Every single location is different, so research the laws in your area for starting a business. Depending on your type of business, this can be as simple as registering your business name with the county.
Get a website:
While having a website isn't a requirement for business, it's super important. You can create a very easy and basic website with a website builder like Weebly or Square Space that requires no advanced skills. A website gives potential clients a place to "see" you online and provides some basic information. A website also gives you a platform to market your new business.
Marketing yourself is just getting your information in front of others. Basic suggestions include: utilizing social media, having a website/blog, holding informational workshops and talks, and attending networking events. Watch for PTC's blog series on marketing your placenta business on a shoestring budget coming up soon.
BONUS TIP! Don't get overwhelmed:
Take it one step at a time. You don't need to do EVERYTHING at once. Start with the basics and expand from there. Keep in mind that starting a new business is a process. At first, you'll do a lot of work with little results, but the more you keep your efforts consistent, the sooner you'll start to see results.
Would you ever consider placenta jewelry?
Before you say, "EWWW NO!!" and click away, check out some of Placenta Training Company's favorite artists. They all create many offerings from necklaces, beads, earrings, bracelets, pendants and more. The artists all have their own style and you'll be sure to find something you will treasure.
Not only do most of these artists make placenta jewelry, but also any other DNA small samples such as breastmilk, locks of hair and ashes from loved ones (pet or person). Some also do flowers, fabric, and sand from special locations.
Why would you want placenta jewelry?
As with any other the other ingredients, these small items can become sentimental, heirloom pieces that hold a special place in your heart. They can be a physical remembrance of a pregnancy or other event. That very special time in your life when you and your child were one. A way to honor that bond that once was.
Plus, they are all amazingly beautiful jewelry that you can only share that special meaning with someone should you choose to do so.
My favorite artists:
www.HollyDay.co offers a large assortment of pieces in the memory collection. Her items are an inexpensive yet beautiful option.
www.HeartandHeirloom.com is a Chicagoland local. These pieces are completely handmade.
www.Lelaitdemamanjewelry.com offers a wonderful corded bracelet that I love along with several other designs.
www.sacredlegacyarts.com offers truly heirloom quality fine artisan jewelry that will be passed down generation to generation.
After seeing all the options is this something you may choose to do? If you are a placenta professional would you add this service?
Let us know!
Photo credit: Le Lait De Maman Jewelry.
Traditionally in many cultures placentas were buried as a ritual. Today, planting a tree with your child's placenta can be a meaningful way to honor your child and their placenta.
Placentas can be donated to a training organization such as Placenta Training Company to teach others how to process placentas.
Some police search and rescue dog training facilities will also take donated placentas to use in training.
Encapsulating your placenta is just processing it in some manner and placing it into capsules. Anecdotally, consuming your placenta in capsule form can help balance your postpartum hormones so you do not experience extra overwhelm, sadness, depression, etc. Encapsulating tends to be the easiest and most mainstream form of consumption.
Artwork can include umbilical cord keepsakes, placenta powder jewelry, placenta prints and more unusual items like the infamous placenta teddy bear. They are a way to create a special or ceremonial bond by creating, saving, and maybe displaying the organ that grew and sustained your baby's life prior to birth.
A tincture is a concentrated extract of liquid (in most cases an alcohol) and herb which takes several weeks to infuse. Then the properties of the herb (or placenta) are within the liquid. Vanilla extract is a tincture. Placenta tinctures are controversial both in and out of the placenta industry. Anecdotally, placenta tinctures are used for times of stress or emotional lows. Examples might be when your baby is weaning or when you return to work.
External Use Products
These products include salves and lotions most commonly. Other more unique uses include skin care products and shampoos. Anecdotally, placenta products can aid in healing minor skin irritations, assist with anti-aging skin care, and help make hair grow faster and thicker.
Placenta smoothies are just smoothies with placenta as an ingredient. They can be made shortly after birth with raw placenta or made with dried powder from a processed placenta. There are many different smoothie recipes available online.
Cooked as Food
There are many recipes on the internet for cooking your placenta either as food or in food products. Probably one of the most widely heard of food items are placenta chocolates or truffles. This is when processed placenta powder is placed inside chocolates.
Disposed of as Medical Waste
Almost all placentas are disposed of as medical waste at this time.
Placentas are all we focus on at PTC. This isn't just another course offering to build revenue or to expand the reach of a large organization. Placentas are the passion of PTC.
PTC offers an in person training. Let's face it, encapsulating a placenta can be a little strange or even down right scary the first time. It's sensory and emotional. PTC wants you to be able to experience it with a supportive trainer and other peers. You'll get to ask questions in real time and work with a real placenta not just a video. See upcoming trainings here or find out how to bring a PTC training to your area.
PTC provides balanced information. We respect and honor the amazing placenta. We also respect blood borne pathogens, food handling guidelines, and care provider/birthplace concerns. PTC is about building up your community, not becoming the enemy.
Once your training is over, your business is just beginning. PTC is there for you every step of the way offering support, guidance, and encouragement for your new business.